Consumers like peace of mind and one of the easiest ways to give your prospective customers the peace of mind of knowing that you offer good, reliable vehicles is to provide a free upgradeable limited warranty on every vehicles that you sell. With very inexpensive options ranging from a 3 month / 3,000 mile plan up to a 12 month / 12,000 mile plan this is a great way to differentiate your dealership from your competitors.
Furthermore we can create a fully customizable dealer branded Certified Pre-Owned Program where every pre-owned vehicle on your lot that qualifies would get superior coverage to what most manufacturers provide under their CPO programs at a better price point putting you the dealer in control of the program and providing you with a huge competitive advantage! Did you know:
- According to J.D. Power the #1 reason consumers buy a Certified vehicle is the warranty and has been for years.
- 60% of new car shoppers said they considered a Certified vehicle creating opportunities to conquest competitive brands.
- CPO vehicles attract more internet shoppers since they show up on more searches.
- 77% of consumers who purchased CPO vehicles when asked who certifies the vehicle said “the dealership”.
- Certified vehicles are bringing an average of $1,400 more profit than non-certified vehicles.
- Certified vehicles sell in an average of 49 days vs non certified pre-owned vehicles which sell in an average of 73 days.
You are in the business of selling cars, trucks and SUVs… If this program helps you sell more of those vehicles faster and at higher grosses while providing your customers with the peace of mind they seek why wouldn’t you be interested??